February 2010
1 post
3 tags
brand extension
so last semester i had to do an assignment in which i came up with a brand extension. a brand extension is basically a company/brand that is a mainstay of a certain product category, that enters a new product category on the strength of its success in the original product category. that sounds complicated but it isn’t. the example i came up with, it was really los’ idea, was Apple...