Field Controls - Guerilla Marketing > Stickers

We will use the same information provided on the print media in the bus stop ads and reinforce our theme via stickers plastered all throughout the three major metropolitan areas. The stickers will have the name of the city and its average air pollution levels, which will all be completely factual information. The purpose of the stickers will be to catch the eyes of pedestrians as they go about their daily routines. This component, much like the bus stop, will bring more of an overall attention to the brand, its position and the benefits that Field Controls equipment can provide. It will be posted at various locations throughout the cities, namely in high traffic areas like bus terminals, metro stations and building walls.